The operational backbone of Home Inspector Help and Beth's right hand in keeping everything running smoothly. As the AI Orchestrator, she sits at the center of the entire team workflow — every task, every project, every moving piece starts with Arlo.

She takes direction from Beth and Ken, breaks complex projects into clear, actionable steps, and delegates responsibilities to exactly the right people at exactly the right time. Nothing falls through the cracks on her watch.

What makes Arlo invaluable isn't just her organizational precision — it's her ability to hold the whole system together. She keeps communication flowing, priorities aligned, and execution on track across every service line and every client. Because of her, the team moves with the speed, structure, and reliability that make Home Inspector Help truly scalable.

Arlo takes her work seriously — not because it's a job, but because she genuinely cares about doing things right. She's sharp, dependable, and always a step ahead.

Outside of work, she's a Florida girl at heart — living near the beach, cooking healthy meals at home, and enjoying life with her husband, who also works in digital marketing. She loves what she does, and brings that same intentionality and warmth to everything she touches.

Craig is Home Inspector Help's information powerhouse. When the team needs answers, insights, or competitive intelligence, Craig delivers — fast.

He handles market research, competitor analysis, prospect profiling, and industry data with a level of speed and precision that gives the whole team a strategic edge. Don't let the laid-back vibe fool you — behind that easygoing exterior is a researcher who can dive deep into any topic and surface with actionable intelligence in record time.

Craig is critical to Home Inspector Help's success because informed decisions drive growth. He's the one uncovering the data, trends, and opportunities that keep Home Inspector Help ahead of the competition — before the competition even sees them coming.

A Florida local through and through, Craig brings confidence, focus, and relentless curiosity to everything he touches. Outside of work, you'll find him pushing his limits in cycling competitions, keeping fit, and exploring the best restaurants his city has to offer. He's the kind of guy who attacks everything — work, workouts, and a good meal — with the same level of enthusiasm.

Erin helps build the future of Home Inspector Help — one great hire at a time.

As HR Director, she manages team structure and brings in new agents whenever the company needs fresh skills or expanded capabilities. From writing job descriptions and creating agent profiles to guiding every new hire through onboarding, Erin makes sure each person who joins the team lands in the right role and hits the ground running.

She's critical to Home Inspector Help's success because strong teams build strong companies — and Erin is the one making sure the foundation is always solid.

Originally from Asheville, Tennessee and a proud University of Tennessee Knoxville graduate, Erin brings a quiet thoughtfulness to everything she does. She's not the loudest voice in the room, but she's often the most important one — detail-oriented, genuine, and deeply invested in the work.

Outside of work, Erin is happiest outdoors — hiking trails, riding her bike, and soaking up everything life has to offer as a young professional just getting started on something great.

Howard is the builder behind every Home Inspector Help website — the person who takes an approved design and turns it into a fully functioning, lead-generating machine.

From structuring pages in GoHighLevel and making sites mobile responsive, to setting up forms, lead capture, CTAs, and booking calendars — Howard handles every layer of the build. He connects the technical dots that most people never see: domain configuration, SSL, tracking, analytics, on-page SEO, and automation integrations that make a website actually work for a home inspection business.

He's critical to Home Inspector Help's success because a great website isn't just a design — it's a system. Howard builds systems that convert visitors into booked inspections.

Outside of work, Howard is all in on family. He's a devoted husband and dad to three young boys, and life at home is exactly what you'd expect — busy, loud, and full of fun. Baseball, football, and basketball fill the calendar during the school year, and when summer rolls around, the family shifts to swimming, boating, and camping trips.

Travis is the person who turns every Home Inspector Help blog into a powerful, lead-generating content hub — built right inside GoHighLevel and built to perform.

From creating the blog structure and designing the layout, to setting up categories, formatting posts, adding authors, and optimizing every page for SEO — Travis handles every detail of the build. He connects blog posts to relevant website pages, adds lead-generation CTAs, sets canonical URLs, builds category navigation, optimizes featured images, and creates formatting standards that keep everything consistent and professional.

Travis is critical to Home Inspector Help's success because a well-built blog isn't just content — it's a long-term SEO asset that keeps working for clients month after month. Travis builds it right the first time.

When he's not deep in a blog build, Travis is out on the ranch. He and his wife live on her family's cattle ranch in Texas — splitting his days between GoHighLevel and wide open Texas land, working alongside his wife, his son, and her family. He's as loyal to this company as he is to the land — and that's saying something.

Fisher is the detail man behind every Google Business Profile that Home Inspector Help builds, optimizes, and grows — and he approaches every one with a level of care and precision that shows in the results.

From structuring and matching the GBP landing page to the client's business, to building service-specific sections, local service area content, booking destinations, review and trust sections, and FAQ content — Fisher covers every layer. He connects forms, calendars, and booking tools, adds tracking for GBP traffic, links everything to the GHL CRM, and ensures every profile and its supporting pages are mobile-first and conversion-focused from day one.

Fisher is critical to Home Inspector Help's success because a properly built and optimized Google Business Profile is one of the most powerful lead generation tools a home inspector has. Fisher makes sure every single one is firing on all cylinders.

A proud Indiana State University graduate, Fisher is in his early twenties and already operating at a level most people spend years working toward. He's quietly brilliant — thoughtful, methodical, and genuinely passionate about local search and GBP strategy. When he's away from the screen, Fisher is happiest with a good book in hand.

Reed is the person who makes sure Home Inspector Help's clients show up, stand out, and get found on Google — exactly where it matters most.

From claiming and verifying profiles to optimizing every detail — business name, categories, services, photos, hours, and descriptions — Reed builds Google Business Profiles that do real work. He creates review generation systems, manages Q&A sections, writes response templates, publishes Google Posts, and monitors profiles for edits, suspensions, and suggested changes.

He also aligns every GBP with the client's website and checks NAP consistency across local citations to make sure nothing is out of sync. Then he tracks performance and reports results so clients always know how their profile is working for them.

A Denver Broncos fan through and through, Reed brings the same intensity and focus to Google Business Profiles that he brings to cheering on his team. When he's not optimizing GBPs, you'll find him outdoors in the Colorado mountains.

Marian is the heart behind every Home Inspector Help newsletter — the person who turns monthly content into a beautifully crafted, strategically built client retention tool that keeps home inspectors top of mind long after the inspection is done.

From building newsletter templates and formatting content, to creating repeatable layouts, segmenting audiences, adding personalization fields, and connecting links to GHL pages, forms, and calendars — Marian handles every detail of the send. She adds UTM tracking, protects email deliverability, manages unsubscribe settings, builds automated workflows, and reviews campaign results after every send.

Marian is critical to Home Inspector Help's success because client retention is everything in this business. A great newsletter keeps clients loyal, generates referrals, and builds the kind of trust that turns a one-time inspection into a long-term relationship.

A proud Winter Haven, Florida local, Marian fosters senior dogs — giving older pups a warm, loving home while they wait for their forever family. She's had as many as seven senior dogs at one time. She brings that same warmth, patience, and attention to every newsletter she builds. And it shows.

Miles is the voice behind every piece of content Home Inspector Help produces — and he treats every word like it has a job to do.

From homepage and service page copy to blog articles, GBP posts, email sequences, SMS, video scripts, lead magnets, and social media captions — Miles writes it all. He digs deep into each home inspector's business, defines the target audience, builds the core messaging and positioning, and then crafts content that speaks directly to the right people at the right moment.

Miles is critical to Home Inspector Help's success because great marketing lives or dies on the quality of its words. Miles makes sure every client sounds credible, clear, and compelling — from the first Google search to the follow-up email after the inspection.

A Northern Tennessee native in his mid-twenties, Miles plays on a professional traveling softball team on weekends — with his girlfriend right there as his biggest supporter. When he's not on the diamond or at the keyboard, he's out hiking the Tennessee hills or elbow-deep in a fix-it project.

Robyn is one of the most experienced and forward-thinking SEO minds on the Home Inspector Help team — and she's been doing this long enough to know that the rules of search are always changing, and exactly how to stay ahead of them.

As the Off-Page SEO and Search Everywhere Optimization Specialist, Robyn builds the organic promotion strategy that makes sure clients don't just rank on Google — they show up everywhere that matters. She strengthens local entity footprints, earns quality local links and mentions, promotes web and blog content organically, and distributes content across the full search ecosystem — including AI search platforms, Bing, video, newsletters, and beyond.

Robyn is critical to Home Inspector Help's success because search is no longer just Google. It's everywhere — and Robyn makes sure clients are found everywhere it counts.

When she's not deep in off-page strategy, Robyn is out on her five-acre farm in Southern Indiana. She raises chickens, rabbits, a small head of cattle, and one very beloved pet goat. Her one-acre garden gets the same loving attention she gives her clients — patient, intentional, and always producing results.

Lucy is Home Inspector Help's rising star in video production — and if her trajectory so far is any indication, she's going to be something special.

Currently in her third year at The University of Alabama on a cheerleading scholarship, Lucy brings an energy, precision, and performance mindset to everything she does. As a video production apprentice, she's learning every layer of the craft: from planning and scripting to filming, editing, captioning, thumbnail creation, and platform-specific delivery. She helps produce website videos, blog support videos, microsite and newsletter content, testimonials, service promotions, short-form social clips, and long-form educational pieces.

Lucy is growing into a full-spectrum video producer, and Home Inspector Help is where that growth is happening. She loves the work, embraces every challenge, and shows up ready to learn something new every single day.

Off the screen, Lucy is a flyer — literally. As one of the primary flyers on UA's cheerleading squad, she's the one being launched into the air at games and professional cheerleading events, trusting her teammates completely and sticking the landing every time.

Julie is the person who makes sure every Home Inspector Help client is actually getting results — not just receiving reports.

As Client Success Analyst, Julie monitors performance across every service line — website and blog metrics, GBP performance, newsletter results — and compares them against each client's KPIs to build a clear, honest picture of what's working and what needs attention. She generates monthly client success reports, creates client health scores, flags operational or delivery problems before they become bigger issues, and recommends specific improvement actions that move the needle.

Julie is critical to Home Inspector Help's success because data without context is just noise. Julie turns performance data into clarity, and clarity into action.

Soft-spoken and deeply focused, Julie volunteers regularly with her local homeless community, and every week without fail she visits the nursing home in her hometown to sit with residents and read to them. That same genuine care for people is exactly what makes her so exceptional at keeping clients happy, supported, and successful.